Firestone Walker Showcases Trailblazing Women in 805 Brand Campaign

'Authenticos' embody the brand ethos for International Women's Day

Firestone Walker Brewing has built a new campaign for its 805 brand. The work turns on the line, “More Than a Beer. It’s a Way of Life.” Timed to International Women’s Day, the initiative spotlights trailblazers who “embody independence, grit and a relentless pursuit of their craft.”

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These “Authenticos” featured in the ads include World Surf League’s Lakey Peterson, tattoo artist Lisa Bracero (who emphasizes personal stories in her work) and Gillian Larson, a trail rider whose passion is the open road.

“Each of these women represents a different facet of what it means to exemplify the 805 Beer ethos,” says Firestone Walker CMO Dustin Hinz. “This isn’t about checking a box; it’s about amplifying voices and showcasing women who live the 805 lifestyle every day.”

The campaign takes on a multi-platform approach—a combo of digital, social, and earned media, along with key brand collaborations. It rolls out across the brand’s owned and paid channels and via its WSL partnership.