Blockbuster Lives On, Thanks to Other Stores' Signage

Its pop-culture footprint fast-forwards into the future

Will Blockbuster ever sign off?

Spoiler: No. The nearly defunct video rental chain will clearly outlast humanity.

For definitive proof, the last Blockbuster location in Bend, Ore., created a film that shows how the once-mighty franchise’s pop-culture impact—like disco—will never die.

We get overused-cassette-quality footage of liquor stores, beauty supply shops and other establishments across our great nation.

Each occupies a former Blockbuster location. And the size and shape of their signage feels … familiar. Like a beloved rerun. Or a Hollywood blockbuster you’ve rented for another lonely weekend.

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“They may be advertising something new, but these signs still scream Blockbuster for those of us who remember, and this video is a tribute to that undying legacy,” says Sandi Harding, manager of the last remaining shop. “No matter who tries to close us down, or replace us, the Blockbuster brand will always be here.”

What’s next? A Super Bowl stunt with commercials on VHS?

Death, taxes and Blockbuster. It figures.

As for West Coast Video … dust, just dust.