2024 Lifetime Achievement Award

#WFH Diaries: Chong Kin of Serviceplan China

As the COVID-19 pandemic continues to wreak havoc on everyday life, we’re checking in with creative folks all over the world to see how they’re adjusting. Here’s what’s going on with Chong Kin, chief creative officer of Serviceplan China, where people are just coming out of the worst of the crisis.

Give us a one-sentence bio of yourself.

I am a 50 percent business and 50 percent creative guy because I know we are doing commercials. 

Where are you living right now, and who’s with you?

I am living in Beijing with my family now.

What’s your work situation like at the moment?

My work situation is “9127,” which means every day working from 9 a.m. to 12 a.m., seven days a week. That includes taking care of my family while working on different projects at the same time. When you have already stayed home for a long period of time, you no longer mark weekdays or weekends.

Describe your socializing strategy.

Wechat, Wechat and Wechat.

How are you dealing with childcare?

My wife is taking care of our kids’ online learning and e-homework so I can focus on my work.

What are you reading?

Articles from Wechat bloggers, which include business, fashion, advertising and finance. 

What are you watching?

A Chinese TV drama called The Three Kingdoms.

What are you listening to?

The singing from my kids at home.

How are you staying fit?

Eating less.

Have you taken up a hobby?

Yes. My hobby is writing Chinese calligraphy.

Any tips for getting necessities?

Handwashing, wear a mask, take off your shoes outside the door when you come back home every time you leave.

An awkward moment since all this started.

Network problems, plus kids yelling while I was giving an online presentation. 

Best work email you got since all this started.

Some encouraging emails from our global office.

An aha! moment since all this started.

Aha! Client, you finally get my jokes through online!

What’s your theory on how this is going to play out?

Everyone follows a few rules, globally, for two months. Those rules are “Be positive, pay more attention to personal hygiene, and stay at home more.”

See the full #WFH Diaries series here.

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