Sergio Jara

Location • Title

Brooklyn • Art Director

Portfolio

http://sergiojara.com/

One-sentence bio

Art director making print stuff, digital content, and just about everything in between about visual storytelling.

Creative philosophy or approach

I believe in creative work that demonstrates conceptual and strategic thinking behind with a unique approach to problem-solving, storytelling, and design.

Recent work I’m proud of

Last year #Prep4PrideNYC social campaign for our client Community Healthcare Network. We wanted to celebrated sexual health and acceptance in gay and bi cisgender men communities through life, dance, and love.

Link to campaign: https://www.behance.net/gallery/95966735/Community-Healthcare-Network-Prep4PrideNYC

Recent work I admired

I loved the work done by some friends and their team at MullenLowe SSP3 Colombia for ‘Rebrand the Game’ Budweiser’s campaign. I really admire the fact of explaining a partnership between soccer leagues and the beer brand through a beautiful book crafted using different art direction techniques.