Jorge Aguilar

Location • Title

Mexico City • Creative Head

Portfolio

http://be.net/elchief

One-sentence bio

Integrated creative director, strategic thinker with expertise in global brands.

Creative philosophy or approach

Ideas need to be simple, fresh, impactful and executed with the best crafting.

Recent work I’m proud of

Sea Cargo Logistics Campaign, one of the most complicated service b2b company. The challenge was to find a real differentiation in this category and find a human approach that could stands out in the category.

Link to campaign:

Recent work I admired

The Nike quarantine execution, as usual. Nike also is a benchmark in how to we need to think about a concept, an idea and the attention to detail on all the execution process.