Andre Braugher 'Obviously' Shines for Virgin Plus

Do you want to watch Andre Braugher hanging out by high-school lockers with teens, rocking nerdy threads, and Shatner-enunciating, “obvs“?

Obviously, yes, you do. His comic turn will make your day.

And that scene is just one highlight of the acclaimed actor’s performance in fresh work touting Virgin Plus 5G. He’s a real hoot, also portraying a white-wigged barrister, Sherlock Holmes (probably), Einstein (possibly), an optometrist, a pig farmer—and a boy-band singer who uncorks the goofiest mic drop of all time.

Notions of Virgin as the “obvious” 5G choice—that’s the set-up for each quickie segment—could’ve fallen completely flat. But Braugher sells the silly so darn hard. He’s in on the joke, yet completely earnest. The quick pacing and self-aware tone score, too. This one goes to the head of the class.

“We wanted something that was clean and bold with enough flexibility to stand out in the telco space,” explains Stephanie Yung, chief design office at Zulu Alpha Kilo, which developed the Canadian campaign, striving to “strike a balance between approachability and authenticity to the Virgin Plus brand.”

Quebec comedian Antoine Vézina and radio host/influencer Patrick Chen (aka “Tarzan”) will also appear in the campaign.

They might be feeling a tad nervous right about now. Because Andre just broke the grading curve. (No pressure!)

Also, Braugher gets up close and personal for OOH elements:

CREDITS

Client: Virgin Plus 
Agency: Zulu Alpha Kilo 
Creative Chairman: Zak Mroueh 
Chief Creative Officer: Brian Murray, Tim Gordon, Jenny Glover
Chief Design Offer: Stephanie Yung 
Creative Director/Writer: Addie Gillespie, Dan Cummings
Creative Director/Art Director: Kevin Sato, Vic Bath
Associate Creative Director/Art Director: Ivan Mallqui
Design Directors: Jeff Watkins, Dejan Djuric 
Designers: Ana-Marija Matic
Clients: Devorah Lithwick, David Kennedy, Nic Poitras, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Leah Lanza, Alice Lee, Jessica Benzinger
Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande 
Chief Strategy Officer: Maxine Thomas 
Broadcast Producers: Revital Grunberg, Ola Stodulska
Integrated Producers: Laura Dubovsky, Tracy Wightman, Ian McCartney, Andrew Sekine, Tracy Haapamaki 
Production House: The Salmon 
Director: Adam & Dave 
Executive Producer: Natalia Winardi 
Line Producer: Amalie Bruun  
Director of Photography: Matt Lloyd 
Post-Production Company: Zulubot  
Editors: Micah Rix-Hayes, Brian Noon
Post-Production Directors:  Sarah Dayus, Lena Hamady 
Post-Production Producer:  Katie Oliver
Colour Grading: The Vanity: 
Colourist/Transfer: Andrew Exworth 
Executive Producer: Stephanie Pennington
Producer: Valentina Garcia Salazar
Audio Post Facility/Music House: OSO Audio
Creative Director: Harry Knazan
Sound Design & Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Online: Bell Production Unit
Manager Creative Services/Lead Designer: Kevin Francisco
Graphic Designer: Jesse Skelton, Michael Ying
Production Manager: Lawrie Badger
Photographers: Saty + Pratha 
Photography Executive Producer: Natalie Frenkel 
Retouchers:  Nabil Elsaadi, Simon Tucket, Jeanette Downes, Jim Tinios
Studio Director: James Graham 
Lead Studio Artist: Ashleigh O’Brien 
Studio Artists: Jeannette Downes, Mila Lukezich, Jenny McCraken, Pam Cohen, Pavel Petrycki
Animators: Ashlee Mitchel, Cecilia Bernasch, Kevin Pinto