Hellmann's Super Bowl: Kate McKinnon and Pete Davidson Meet 'Mayo Cat'

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.

A cat gets all the best lines in Hellmann’s Super Bowl commercial, even though its dialogue consists of a single “word.”

That would be “meow”—which sounds like “may-ow!”—and makes kitty a media darling with help from co-stars Kate McKinnon (as tabby’s owner) and Pete Davidson (who cameos).

Here’s a :60 version of the second-quarter spot:

As with the brand’s past SB spots—the previous two also featuring Davidson—”Mayo Cat” backs its “Make Taste, Not Waste” platform.

“Although our whirlwind romance has come to an end, Mayo Cat and I remain good friends, united by our common goal to end food waste,” says Davidson in press materials. “I’m a big leftovers guy, so it’s been cool to be a part of Hellmann’s ads for the Big Game and their mission to reduce food waste.”

“Hellmann’s continues to challenge itself to find relatable, authentic and even humorous ways for people to think about their leftovers,” says Chris Symmes, senior marketing director N.A. at brand parent Unilever. “Showing people that with a little ‘may-ow,’ we all can play a big role in doing something meaningful, and delicious, with our leftovers that will help reduce our food waste impact.”

VML developed the campaign; Will Speck and Josh Gordon of Speck Gordon directed.

In the run-up to the Big Game, Mayo Cat will appear in an interactive 3-D Las Vegas Sphere activation from Jan. 29 to Feb. 4.

CLICK HERE to watch all of this year’s Super Bowl commercials as they’re released.