Chime Finds Jason Momoa in a New York State of Mind
He's all about the the mobile banking these days
In NYC, doormen, baristas and bodega clerks give the best financial advice. It’s a fact!
Jason Momoa portrays such characters in a fresh Chime spot designed touting the fintech company as “simple, supportive and built for real people,” we’re told.
Created by Mojo Supermarket, the :30 serves as a sequel to Momoa’s October Chime commercial set in a mall. He played a bunch of parts in that one, too.
“Momoa brings realness and warmth to the campaign, showcasing the need for modern banking that supports everyday life,” a brand rep says.
Indeed, Aquaman brings the brawny charm, and the work tallies by focusing on a basic vibe (Chime = good) rather than bogging down in details about how to use the service.
The latest spot breaks wide during NBA games on Christmas Day with a subsequent rollout on digital and social platforms.