2 Minutes With … Rad Golf CEO Peter Johnson and PGA Golfer Joel Dahmen

Peter is chief executive officer of Rad Golf and Joel is a PGA golfer who partners with Rad.

We spent two minutes with Peter and Joel to learn more about their background, their creative inspirations and recent work they’ve admired.

Peter and Joel, tell us …

Where you grew up, and where you live now?

• Peter: I grew up in Guam, and lived there from when I was 9 until I went to college. I live in Phoenix now. I’m a U of A Wildcat through and through.
• Joel:  Clarkson, Wash./Scottsdale, Ariz.

Your earliest sports memory?

• Peter: Being thrown into a pool at a young age. I grew up swimming, so I have fond memories of that. From a fan standpoint, the 1993 NBA Championship when the Bulls beat the Suns in game six on that final three-pointer. I’ve always been a die-hard Suns fan, but that final was a crazy viewing experience, and one of my fondest early sports memories.
• Joel: My mom taking me to the golf course on a road trip and simply just enjoying the day with my family and the game.

Your favorite athlete(s)?

• Peter: Golf is obviously huge for me, but because I grew up as a swimmer I have to say Michael Phelps. I love the Olympics, so Phelps and Michael Johnson. 
• Joel: Fred Couples and Ken Griffey Jr.

Your favorite sports show or podcast?

• Peter: Road Trippin’ with Channing Frye and Richard Jefferson. They’re both Wildcats. I don’t have time to watch much TV, but Sportscenter is my go-to. I also love all of the series coming out about the Lakers in the 1980s.

Your favorite sports movie and/or video game?

• Joel: Angels in the Outfield

Something coming up for your organization that you are excited about?

• Peter: The Lazer Pro launch. This is a culmination of three long years—and it’s the most complicated of our efforts.

What sports can do that nothing else can?

• Peter: On an individual level, sports create drive. I’ll always admire athletes, especially at a high level of play. The reason athletes make great salespeople is because they’re motivated, they’re competitive and they know how to work on a team. Those attributes are crucial to a company’s success. But from a broader standpoint, sports give people moments of pure joy, pride and companionship. If a company meets its quarterly earnings, nobody outside of that company’s shareholders really cares. But if your team just won the World Series? That’s a reason to celebrate. It creates a kind of excitement that’s totally unique.  

What you’d be doing if you weren’t in the sports world?

• Joel: I would be a sports commentator, just so I could be around the games.