Netflix x Anua Bask in the Glow of 'KPop Demon Hunters'

Great new work from South Korea, Thailand and South Africa

Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.

Netflix • Anua, ‘Gonna Be Glowin’
Agency: BBH Singapore

Blending skincare with the vibrant world of K-pop fandom, this campaign invites fans to embrace confidence and self-expression through a high-energy music video inspired by the universe of KPop Demon Hunters. Drawing on the visual language of K-pop performance, the film encourages viewers to “own their glow” while celebrating the passion surrounding the franchise. Read More

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Canva Thailand, ‘Anyone Can’
Agency: Wolf BKK

Set inside a chaotic advertising agency trapped in an endless cycle of client revisions, we explore the idea that creativity can come from unexpected places. As the project spirals out of control, an unlikely group—including a delivery rider, security guard and cleaner—step in to dave the day. Told with humor and a distinctly local sensibility, the story challenges the notion that creative skills belong only to professionals. The work celebrates how new technology is making storytelling accessible to everyone. Read More

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BetXchange, ‘It’s Not You. It’s Who You Shoot With’
Agencies: Spitfire Films • Grid Worldwide

Built around the idea that success depends not on who you are but where you place your bet, the campaign brings silly scenarios to life. Shot in a single location and captured in single takes, each commercial creates its own distinctive world while maintaining a consistent visual style. The result is a collection of sharp, character-driven stories that use comedy and clever execution to give the brand a memorable and entertaining voice. Read More

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