Jae Shin

Location

New York City

Portfolio

www.itsjaenotjay.com

One-sentence bio

Recent copywriting graduate ready to tackle briefs.

Creative philosophy or approach

My approach as a student is it’s okay to take the time to figure out what you want to do. It took me towards the end of my graduation to entirely redo my portfolio. Time passes, and perspective changes along with it.

Recent work I’m proud of

I love my Tylenol campaign for my student work. I was able to use my friend’s production studio to record the audio spots to see if I can cure headaches using sound.

Recent work I admired

Ikea’s “Silence The Critics” was my favorite recent spot. Instead of a heartwarming seasonal holiday campaign, this commercial decided to approach the holidays with tongue-in-cheek humor about opening your home for guests during the holidays.