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Ray-Ban Meta Glasses Get Amped for Big Game
Putting the art world in funny focus
Ray-Ban Meta glasses are getting a massive intro.
In its first Big Game spot in three years, the tech giant brings Chris Hemsworth, Chris Pratt and Kris Jenner together for humorous demos explaining how the AI glasses work.
The goal is to showcase the “unexpected and valuable ways” people can utilize AI technology within Ray-Ban Meta glasses in day to day life,” a Meta rep tells Muse. The company also emphasizes how it believes these glasses “are fundamentally changing technology and how we relate to it.”
Meta will split its films into a pair of :30s. These will appear in the 1st and 3rd quarter of the game.
Meta’s in-house shop, Creative X, developed the spot, with Matthew Vaughn directing.
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To build excitement, teasers have already been rolled out across the digit and social channels.
“Ray-Ban Meta glasses empower users to stay connected, capture memories, and enhance their game-day experience—whether in the stadium or at home,” says the rep. “This campaign underscores Meta’s leadership in AI wearables, showcasing how Meta’s AI glasses are fundamentally changing technology and how we relate to it. More people around the world are using them to capture moments, stay informed, and engage with their surroundings in an entirely new way.”
(Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.)
