Clio Health Champions 2025

Harry and Sally Meet Again in Hellmann's Super Bowl Ad

That mayo hits the spot

Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.

Billy Crystal and Meg Ryan return to Katz’s Deli, reprising their roles from the 1989 romcom classic When Harry Met Sally, in a Super Bowl 59 commercial for Hellmann’s. 

How delicious!

In the spot from VML, Harry seems surprised they were allowed in. “Nobody remembers that,” remarks Sally, alluding to their hijinks back in the day.

In 2025, her picky tastes remain. A sandwich isn’t doing it for her. Until she adds Hellmann’s to the mix.

After a bite, Sally’s infamous fake orgasm scene from ’89 takes off, and Harry proclaims: “This one’s real.” 

In the movie, director Rob Reiner’s mother famously uttered the line, “I’ll have what she’s having.” In 2025, the honor goes to Sydney Sweeney.

A :30 cut of “When Sally Met Hellmann’s” will run during the Big Game.

Clio Health Second Deadline 25