It's National Hat Day. Your Hair Looks Great. Time for a Clear Hat!

Sport Clips and Lids use their heads

Today is National Hat Day. Rather than choose to showcase great hair or a great hat, now you can highlight both.

Sport Clips Haircuts and Lids collabed to solve a nonexistent rivalry between head and hats—the Clear Hat. Now, both can share the spotlight equally. From Preacher, the Clear Hat takes shape in the spot below, “Rival-We,” running on Facebook, Instagram and TikTok.

“This started with a brief from Sport Clips to do something cool to make them more relevant in culture. They specifically wanted something non-traditional,” says Syd Solis, senior copywriter at Preacher. “Sport Clips gave us a wide-open brief that allowed Clear Hats to come to life. We pitched the idea to Lids, and luckily, they were interested. It was funny imagining these two brands being in competition for the real estate atop men’s heads since both brands work to show off a man’s personal style, but go about it in completely opposing ways.”

A kit was sent to influencers in the fashion, headwear and sports space that put the Clear Hat—”Hair’s Favorite Hat”—on display:

Fans can enter to win one of 100 Clear Hats on Instagram through Jan. 20. Offline, consumers at Lids will receive an MVP upgrade at Sport Clips Haircuts (massaging shampoo, hot steamed towel, and neck and shoulder treatment) those who get an MVP at Sport Clips can unlock a discount at Lids.

“My favorite moment in this whole process was the meeting when the Clear Hat became a real thing beyond just a Midjourney comp on a slide,” Solis tells Muse. “We hopped on a Zoom call with the Lids team to iron out details for this potential collaboration with Sport Clips. Prior to this, we weren’t sure if making this hat was a possibility. So it was very exciting when Adam (SVP of marketing and partnerships at Lids) surprised us all by wearing the very first prototype of the Clear Hat.”

CREDITS
Client: Sport Clips 
Chief Marketing Officer: Martin Lee 
Senior Director of Marketing: Danielle Linden
Senior Graphic Designer: Darin Carter
Senior Graphic Designer: Bethany Candelaria 
Director of Marketing – Social: Melissa Lee  
Social Media Brand Manager: Bre Khanbalinov

Client: Lids
SVP of Marketing and Partnerships: Adam Herstig
Head of Content:Kyle Willebrands
Sr. Manager of Social MediaChristian Cattattini
Campaign Marketing Manager: Mallory West
Director of GTM: Kelsey McCaw 

Agency:Preacher 
Chief Creative Officer:  Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Group Brand Director: Heath Tavrides
Associate Brand Director: Taylor Jansen
Junior Brand Manager: Clara Smith 
Executive Creative Director: Kellyn Blount 
Executive Creative Director: Greg Hunter
Associate Creative Director: Elliot Eliash
Associate Creative Director: Chris Vandersall
Senior Art Director: Will McLeod 
Senior Copywriter: Syd Solis 
Senior Designer: Jenna Krackenberger
Head of Strategy: Marika Wiggan
Associate Strategy Director: Caroline Kline 
Senior Strategist: Tashanee Williams 
Head of Production: Stacey Higgins
Producer: Victoria Boldt 
Business Affairs: Miiko Martin

Production Company: 1 in 4 Productions 
Director: Stephanie Gonot 
Executive Producer: Amy Whitehouse 
DP: Graham Walzer 
Casting: Amy Whitehouse 

Edit House: Uppercut 
Executive Producer: Mila Davis 
Producer: Hunter Conner 
Editor: Mike Sobo 
Assistant Editor: Harrison Draper 
Music: APM
Mix: Dusty Albertz, Howdy Sound
Finish House: Uppercut 
Colorist: Sal Malfitano