Shania Twain Returns to Work at McDonald's
Beyoncé's not the only one rocking C&W vibes in commercials
Hey, Shania Twain, I want fries with that!
The singer returns to her roots for McDonald’s Canada in a spangly spot developed with Wieden+Kennedy Toronto. Shania once worked at a McD’s. In those days, she rocked the familiar Golden Arches work-cap and T-shirt.
Now, Twain’s gone full yee-haw!, with cowgirl clothes and an attitude to match. (Beyoncé’s taught us all how to live.)
“On set, she could flip her charm on like a light switch and just ooze pure charisma,” W+K creatives Mikayla Dumas and Nikki Vandervele tell Muse. “Anytime she strutted, did a twirl and smiled at the camera, all of video village cheered.”
Directing duo Viktor and Luka of Kinopravda sling the self-aware, Stetson-topped humor. Shania’s menu items are available for a limited time, and you can get a cowboy-boot keychain, too.
Through the years, many stars have returned to their humble fast-food origins in commercials. Twain says she enjoyed working at McD’s, especially the drive-thru, because she got to sing a bit on the microphone.
Jack in the Box famously sacked Mark Hamill for impersonating a clown over the mic. Years later, the Star Wars icon got to revisit the scene with none other than Jack Box.
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