Skincare Brand The Ordinary Puts Beauty Truths in Black and White
Uncommon's stylish launch for digital archive
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If The Ordinary gets its way, Big Beauty won’t be keeping so many secrets anymore.
Today, the skincare brand launched a digital archive designed to deliver “Truth Drops” about industry topics such as animal testing, preservatives, pricing and more.
Developed with creative studio Uncommon, the site and promotional materials boast a striking monochrome aesthetic.
![un-2-1 | Muse by Clios](https://clio-muse-prod-media.s3.amazonaws.com/wp-content/uploads/2025/01/29112252/un-2-1.jpeg)
Sleek visuals and slick art direction (both brand staples) abound. On-point text makes a case in no uncertain terms.
![un-8-1 | Muse by Clios](https://clio-muse-prod-media.s3.amazonaws.com/wp-content/uploads/2025/01/29112308/un-8-1.jpeg)
The work backs The Ordinary’s new GF 15% Solution for skin repair. But “this launch goes beyond just a product, as the brand has committed to releasing more papers,” per Uncommon. “The brand is opening up its new site to chemists and scientists all over the world, encouraging them to put forward their papers, and will fund access to consumers with no paywall limitations to create a plethora of open sources.
“Open sources mean more consumer trust, community knowledge, and a push toward a more transparent, and forward-thinking industry.”
![un-1-1 | Muse by Clios](https://clio-muse-prod-media.s3.amazonaws.com/wp-content/uploads/2025/01/29112325/un-1-1.jpeg)
The campaign will run across press, outdoor and social.
![un-4-1 | Muse by Clios](https://clio-muse-prod-media.s3.amazonaws.com/wp-content/uploads/2025/01/29112340/un-4-1.jpeg)