Giant Melanoma in Australia Promotes Skin Checks

Exposure to sunlight makes it grow—just like real cancer

A pair of Ogilvy Sydney creatives—working with Ogilvy Health, The Glue Society and The Beautiful and Useful Studio—drew attention to the importance of skin safety with a melanoma on Tamarama beach in Bondi, Australia.

As “The Spot” absorbed more sun, it grew in size from 16 feet to 65 feet.

The project debited as part of a local “Sculpture by the Sea” exhibition.

Non-profit Skin Check Champions conducted free, on-site screenings. La Roche-Posay co-funded the installation with Bristol Myers Squibb.

“When two in three Aussies will get some form of skin cancer in their lives it feels like constantly raising awareness for this issue is important,” says Andrew Hankin, Ogilvy group creative director. “And using art at the beginning of summer to do that feels like an authentic way to get the message across.”

Hankin had another sun-safety piece in the exhibition in 2014—a giant frying-pan called “We’re fryin’ out here.”