Timothée Chalamet Appears in Character on a Wheaties Box

Serving 'Marty Mauser' for breakfast

Game, set and match: Chalamet!

Timothée just appeared as his latest film character, Marty Mauser, on limited-edition Wheaties boxes.

The $25 General Mills items sold out in a day. They hype Marty Supreme from A24 and represent the culmination of perhaps the year’s most notable Hollywood brand collab.

The team pulled out all the stops, with “leaked” info and high-profile trailers that teased the Wheaties unboxing.

“For more than 100 years, Wheaties has celebrated iconic athletes and moments in culture that transcend boundaries, from sports to unexpected heroes,” says General Mills VP Emilie Knox.

Loosely based on a true story, the movie chronicles the triumphs and tragedies of a 1950s ping-pong champ. It drops on Christmas Day.

It’s been a notable ad year for Tim. His Cash App performance opposite a giant beet was suitably strange, followed by honeymoon auto theft for Lucid Motors. If he and Walton Goggins ever make a commercial together, the space-time continuum may split apart. We’re there for that.