Midas Goes 'Karate Kid' on Your Car

Never fear, William Zabka is a master technician now

What if William Zabka from The Karate Kid and Cobra Kai moonlighted as a master technician at Midas? Would he kick your tires?

It’s a wacky cultural mashup for sure. Clearly a stretch. And with Kid anthem “You’re the Best” rocking the soundtrack, it’s just so goofy. It’s almost like they knew this shouldn’t work, but went for it anyway. *Respectfully bows head*

“Martial arts precision stands in for automotive expertise, and quiet confidence separates real skill from empty claims,” the brand explains.

There’s probably a joke here about chop shops. But Muse would never stoop so low.

Where Eagles Dare fashioned the year-long national campaign, which arrives as Midas celebrates its 70th anniversary.

The work drops today across TV, digital, social, radio and retail.

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David Gianatasio