And Just Like That... Google Shopping Helps Sarah Jessica Parker Find a Party Dress

Google’s 'Try On' feature makes it happen

It’s Xmas and Sarah Jessica Parker needs the perfect dress. She turns to Google Shopping and asks AI to find her “an outfit that has a classic NYC vibe, perfect for a friend’s downtown party.”

A bevy of choices appear and with Google’s “Try On” feature, SJP can upload a pic of herself and get a glimpse of how she’ll rock it. She looks at a few and decides on a dress with a few bows. We see her don it IRL and off she goes to that party.

“Shopping for your holiday vibe? Just ask Google,” she says.

The campaign, created in collaboration with Shadow, was shot by photographer Chloe Horseman and directed by Max Bartick.

“We want to help people shop their vibe this holiday season and have introduced an array of AI tools to help make that easier—including ‘Try on with Google,’ which reduces the stress of the dressing room,” says Stephanie Horton, the tech giant’s senior director of global commerce marketing.