Clio Health Champions 2025

Kim Kardashian Plays a 'Fairy Butt Mother' for Her Skims Shapewear Brand

She's got wings, a wand and lots of sparkles

Fairy Butt Mother. That sounds freaky. But it’s just a goofy-naughty Skims commercial, and the role Kim Kardashian was born to play.

With wings, a wand and cheesy sparkle effects, she pops into an exercise room and absorbs complaints from some random whiny gal:

“I know, I should work for the body that I want. But I just can’t. I’m doing so much already. I’m getting protein. I’m eating healthy. I’m drinking so much water. I get my hair dyed. I do self care. A skincare routine. I’m cold-plunging. I work and socialize. I just can’t do it anymore. Can’t there just be one thing in life that’s easy?”

After a Khloé joke, Kimbo assures her: “With Skims’ new shapewear, you can get a butt, boobs and amazing curves immediately.”

Self-aware as ever, Kim makes our campy commercial wishes come true!

Comic Michelle Wolf wrote the ad and Ben Carey directed. They previously worked with Queen K on Skims’ “Ultimate Nipple Bra.” And absolutely no one anywhere found that work the tiniest bit controversial.

“I love being able to push boundaries and bring humor to our campaigns,” Kardashian says in press materials. “We love showing how looking and feeling your best should be as simple and easy as putting on Skims.”

She cofounded the brand six years ago and serves as its creative director.

The mega-celeb also excelled for Skims by kloning around in orbit last year. And that Beats by Dre battle with Jimmy Fallon was a banger.

Clio Health Final Deadline 25