Dakota Johnson Shows Some Skin for Calvin Klein

Is the campaign 50 shades of hot?

Dakota Johnson strips down to almost nothing in a spring campaign for Calvin Klein. Her appearance follows the brand’s recent additions of Bad Bunny and Jeremy Allen White for sexy, high-profile ads. Predictably, Dakota’s already generating lots of media attention.

In the push, she plays billiards, lounges by the pool and discusses a script with her agent—wearing her CK bra and underwear (or less).

Directed and photographed by Gordon von Steiner, the work launched yesterday across the brand’s retail and social platforms, with various OOH placements.

In the video below, we see Dakota on the phone, talking about a character in a script. As she describes this wild woman, viewers watch Johnson shoot pool topless, grab strategically placed pomegranates from the fridge and sip coffee. “I guess she’s my kind of woman,” Johnson says. “Do you have your Calvin’s on?”

Dakota also models the brand’s Archive High Rise slim jeans, bringing a ’90s silhouette to 2026 and a Relaxed Trucker jean.

“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” says Johnson in press materials. “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. Channeling that, and pairing that energy with Calvin Klein’s iconography, felt both singular and classic.”

“I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”