In Denmark, the Importance of Helmets Goes Way Back—and More Euro Goodies

Also featuring campaigns from the U.K. and Portugal

Here are some notable European commercials that broke in recent weeks, selected by Muse sibling Ads of the World.

Magic: The Gathering, ‘Turtle Power’

Agency: Eyebolls

Eyebolls created this launch film for card game Magic: The Gathering, with the Teenage Mutant Ninja Turtles on hand. Directed by Phil Hawkins with animation from Tony Cervone, the clip blends live-action, hand-drawn animation and VFX to unite the two properties. Read More

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The Danish Road Safety Council, ‘Helmets Have Always Been a Good Idea’

Agencies: NoA | &Co. • new–land

The Danes love their bikes. But unfortunately, helmets aren’t as popular. To promote helmet use, the national road safety council launched ads that pokes fun at those who are so vain they think the primary purpose of a helmet is decoration. The spot travels back in time to witness a group of soldiers who wish they had the same privilege as their helmet-wearing king. Read More

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Polícia de Segurança Pública, ‘Stupid Ideas’

Agency: Coming Soon Lisboa

Stupid Ideas, created for PSP and launched during the Easter holiday in Portugal, shows regular folks having a drink when suddenly a stupid idea is born, seemingly suggested by the alcohol. Using humor and a bit of silly nonsense, it offers an original twist on the classic “Don’t Drink and Drive” message. Read More

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