Clio Sports Show

Orange, Mastercard, Microsoft and Barbie Win Multiple Grand Clios

Winners of 30 Grands hail from 15 countries

“WoMen’s Football” from Orange; Mattel’s promos for Barbie; “Where to Settle” from Mastercard; and Microsoft’s “ADLaM” won multiple Grands at last night’s Clio Awards ceremony, held at Gotham Hall in NYC.

Marcel won four Grands for its deepfake videos that highlight the skills of women soccer players.

McCann’s offices in Poland and New York took home a pair of Grands for their Mastercard work designed to help Ukrainians research cities in Poland for job and housing opportunities.

McCann N.Y. scored another pair of Grands for its Microsoft campaign that digitized an African language, preventing it from vanishing.

Mattel won two Grands for its marketing and collaborations (more than 165!) for the Barbie movie.

The following special awards were also bestowed:

  • Agency of the Year: Publicis Conseil
  • Advertiser of the Year: Michelob ULTRA
  • Independent Agency of the Year: Rethink Canada
  • Network of the Year: Ogilvy
  • Production Company of the Year: Prodigious France

Susan Credle, global chair of FCB and creative advisor to IPG, was given a Lifetime Achievement Award, and astrophysicist Neil deGrasse Tyson took home an honorary Clio.

Check out the Grand winners in our gallery below and see all the recipients—including Golds, Silvers and Bronzes—at Clios.com.

Audio
Product/Service
Loterías y Quinielas del Uruguay
You can buy a radio station
Entrant Company
Havas Gurisa
Location
Montevideo
Category
Radio

Audio
Public Service
Women Helping Women
Undercover
Entrant Company
Ogilvy Hong Kong
Location
Hong Kong
Category
Voice Activated Technologies

Audio Craft
Product/Service
Halls
Breathe Through it
Entrant Company
DAVID Madrid
Location
Madrid
Category
Copywriting

Branded Entertainment & Content
Product/Service
Orange
WoMen’s football
Entrant Company
Marcel
Location
France
Category
Partnerships/Co-Creation

Creative Business Transformation
Product/Service
Renault
Renault – Plug-Inn
Entrant Company
Publicis Conseil
Location
Paris
Category
Services

Creative Business Transformation
Public Service
Working with Cancer
Working with Cancer
Entrant Company
Publicis Groupe
Location
NY
Category
Operations

Creative Effectiveness
Product/Service
Orange
WoMen’s football
Entrant Company
Marcel
Location
France
Category
National

Creative Use of Data
Business to Business
AB InBev-Bavaria-Cerveza Nativa
Nativa Meter
Entrant Company
L&C
Location
New York City
Category
Specific Target Audience

Creative Use of Data
Product/Service
MAKRO COLOMBIA
LIFE EXTENDING STICKERS
Entrant Company
Grey Colombia || VML Colombia
Location
Bogotá
Category
Visualization

Creative Use of Data
Public Service
Terre des Femmes
Cutcakes
Entrant Company
TBWAZurich
Location
Zurich
Category
Creativity/Storytelling

Design
Product/Service
JR GROUP
MY JAPAN RAILWAY
Entrant Company
DENTSU INC.
Location
Tokyo
Category
Direct Marketing

Design
Public Service
MINISTRY OF FOREIGN AFFAIRS OF THE KINGDOM OF THE NETHERLANDS
THE DROPSTORE
Entrant Company
Publicis Groupe Benelux
Location
Amsterdam
Category
Sustainability

Design Craft
Product/Service
Microsoft
ADLaM
Entrant Company
McCann New York
Location
New York
Category
Typography

Design Craft
Public Service
Channel 4
Channel 4 Idents
Entrant Company
4creative + Art Practice
Location
London
Category
Art Direction

Digital/Mobile
Product/Service
Mastercard
Where To Settle
Entrant Company
McCann Poland & McCann NY
Location
Warsaw
Category
Real-Time

Digital/Mobile & Social Media Craft
Product/Service
Microsoft
ADLaM
Entrant Company
McCann New York
Location
New York
Category
Art Direction

Direct
Product/Service
Mastercard
Where To Settle
Entrant Company
McCann Poland & McCann NY
Location
Warsaw
Category
Use of Data

Direct
Public Service
NHS Blood & Transplant
Waiting to Live
Entrant Company
VML UK
Location
London
Category
Experience/Activation

Experience/Activation
Product/Service
Kellanova
Pop Tarts: The First Edible Mascot
Entrant Company
Weber Shandwick
Location
Chicago
Category
Events

Experience/Activation
Public Service
Courageous Conversation Global Foundation
Driving While Black
Entrant Company
Goodby, Silverstein & Partners/Critical Mass
Location
San Francisco/New York
Category
Guerrilla

Film
Product/Service
Orange
WoMen’s football
Entrant Company
Marcel
Location
France
Category
61 Seconds to Five Minutes

Film Craft
Public Service
Sydney Opera House
Play It Safe
Entrant Company
The Monkeys, part of Accenture Song
Location
Sydney
Category
Music-Original

Integrated
Product/Service
Barbie
Barbie The Movie
Entrant Company
Mattel
Location
El Segundo
Category
Integrated

Media
Product/Service
Volkswagen Canada
Sans Émission
Entrant Company
VML Canada / Type1
Location
Montreal
Category
Entertainment

Out of Home
Product/Service
Coors Light
Coors Lights Out
Entrant Company
Rethink
Location
Toronto/Montreal/Vancouver
Category
‌Other

Partnerships & Collaborations
Product/Service
Barbie
Barbie The Movie
Entrant Company
Mattel
Location
El Segundo
Category
Partnerships & Collaborations

Print
Public Service
Solar Impulse
Solar Impulse – Prêt à Voter
Entrant Company
Publicis Conseil
Location
Paris
Category
Print

Print & Out of Home Craft
Product/Service
Leica PHOTOGLOBAL
The One Exhibition
Entrant Company
DM9
Location
São Paulo
Category
Photography

Public Relations
Product/Service
AIZOME
AIZOME WASTECARE™ Industrial waste — certified as skincare.
Entrant Company
SERVICEPLAN GERMANY
Location
Munich
Category
Environmental

Social Media
Product/Service
Orange
WoMen’s football
Entrant Company
Marcel
Location
France
Category
Social Video

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