Why Scream When There's My/Mochi Ice Cream?

It works just like a pacifier

Stop whining and stuff some My/Mochi ice cream treats in your face. That will solve everything.

For proof, Terri & Sandy presents a new mom who learns how to chill:

Next, a dad struggling with his kids’ “new math” cools down nicely:

Like we always say: It’s great to have friends and family around to hand-feed you dairy treats.

“For over-stretched parents in particular, My/Mochi is much more than just a snack. It’s an escape, a moment of calm in the chaos,” T&S group creative director Todd Condie tells Muse.

“Our goal for the campaign was to bring that first blissful bite to life in such a way that the next time parents are on the brink of spiraling, they reach for My/Mochi,” he says.

Spark & Riot’s Nalle Sjöblad directs with a sitcom style that’s amusing but not overindulgent.

On set, “the My/Mochi ‘shove’ was our key moment,” Connie recalls. “So, we shot the shove over and over and over again.”

The work will run across local broadcast, digital, social and OOH platforms. Look for various influencers to scarf the snacks, too.