Tui's Flight Safety Film Covers Movie Tropes and Travel Destinations

Heists, car chases in parking garages, archeological finds and neo noir capers power Tui’s 4-minute in-flight movie.

Created by Leo Burnett U.K., “Safety: A Global Film,” puts a cinematic spin on finding emergency exit aisles, while showcasing many of the destinations Tui serves.

The ad follows a passenger and a partner in crime—her flight attendant—through various roles in mysterious locations. This all takes place while rules about fastening seat belts, putting devices on airplane mode and stowing luggage are explained.

The extended cut below was produced by Missing Link Films and directed by Alicia MacDonald.

“What a great brief. This cracker has been a true labour of love from our brilliant Tui Team,” says Burnett CCO Mark Elwood. “Taking inspiration from popular film genres from across the globe (destinations for Tui), the attention to detail, the craft and humor will hopefully entertain and inform our audience in equal measure. Please fasten your seatbelts and pay attention until the end of the film.”

The film will be shown onboard all Tui Boeing 787 Dreamliner aircrafts and selected Boeing 737s across many of the carrier’s European markets.

CREDITS

CAMPAIGN TITLE: Safety: A Global Film
CLIENT: TUI
ADVERTISING AGENCY: Leo Burnett
CCO: Mark Elwood
CREATIVE DIRECTOR: Rob Tenconi & Mark Franklin
CREATIVE  | COPYWRITER: Helen Rogerson
CREATIVE  | ART DIRECTOR: Owen Hunter Jenkins
DESIGNER: Tomek Drozdowski & Phil Bosher
PLANNER: Aileen Baker
BUSINESS LEAD: Lauren Martin
ACCOUNT TEAM: Robert Ellen & Selen Demirel
AGENCY PRODUCER:  Dominique Strouthos & Samuel Smith
CLIENTS: Christian Torres, Philipp Michel, Felicity Walker & Jennifer Litherland

PRODUCTION COMPANY: Missing Link Films
DIRECTOR: Alicia MacDonald
PRODUCER: Ben Link
EXECUTIVE PRODUCER: Heather Link
PRODUCTION MANAGER: Sorcha O’Sullivan
CASTING: Emma Garrett, Garrett Casting
DOP: Benedict Spence
COSTUME: Sharon Long, Barbara Kuznar and Eka Bichinashvili (BG)

SERVICE COMPANY: Abroad Films (BG)
SERVICE PRODUCER: Attila Horvath
LINE PRODUCER: Anatoli Netchev
PRODUCTION DESIGNER: Eva Ventova
HMU: Svetoslava Slavova 
1st AD: Denys Shvets
CAMERA OPERATORS: Julian Atanassov & Kaloyan Ignatov
STUNT COORDINATOR: Teodor Tsolov

OFFLINE EDITOR: Phil Hignett, Marshall Street Editors
POST-PRODUCTION COMPANY: ELMNTL
POST-SUPERVISOR: Antonio Jimenez
POST-PRODUCER: Rosanne Crisp & Jenna Le Noury
GRADE: Simona Cristea, Coffee&TV 
AUDIO POST-PRODUCTION COMPANY: The Futz Butler & Joe Marsden at ELMNTL
MUSIC SUPERVISOR / PRODUCER: Calum Price, Big Sync