This Starry Soda Ad's a Scream. It's Loud, Too

File under 'super silly'

It’s hard to say which element of Starry’s new out-of-control :60 is the most ridiculously self-aware of them all.

Contenders include:

• The insipid (oh-so-mildly satyric) send-up of vintage daytime health and wellness shows.
• So much bug-eyed overacting with the screaming and shouting and crashing into wardrobes.
• Those sublimely stupid-looking sci-fi B-movie lemon-and-lime soda mascots.

Actually, all the awesomely awful elements work perfectly together in high-volume harmony.

“With the resurgence of Y2K trends in culture, ‘Bring out the Starr’ taps into viral clips that are trending on social,” a brand rep tells Muse.

That’s as good a strategy as any. So, scream even louder, you silly ad! I’ll toast you with a heady mix of carbonated water, high-fructose corn syrup and natural flavors.

No caffeine required—just a spritz of brand-boosting buffoonery.

Kudos—and I use the term loosely, yet lovingly—to London Alley director Adam Newacheck and agency VaynerMedia.