This Miserable Family Sure Needs an Outback 'Steak-cation'

Mischief cooks up screamy fun

Daughter (after tantrum, behind locked door): “Go away! I wish you were steak!”

Dad (forlorn): “Me too.”

In this :30 from Outback Steakhouse, a family discovers that staycations suck and there’s no sirloin for dinner, so of course a teenage freakout ensues:

Leah Burgess, Outback’s senior director of growth marketing, describes the campaign as “a weird emotional roller coaster you didn’t expect to take but are totally delighted by—also here’s a limited time offer.”

“It captures Outback’s don’t-take-yourself-too-seriously personality perfectly and cuts through the LTO sea of sameness,” she says.

No doubt the chain’s creepy Koala heartily agrees.

Developed by Mischief, the work backs meal deals running through Feb. 2.