Slam Time: Wrestlers Hit the Mats for Tony’s Chocolonely

'There's fight in every bite'

Fancy a tasty chunk? If so, you might appreciate how Tony’s Chocolonely uses pro wrestling to illustrate its battle against unethical cocoa practices.

Staged in a living-room, the match has a throwback feel. Tony fights for sustainable practices, fair trade and better working conditions vs. a heel dubbed X-Ploitation (subtle).

What, no biting? C’mon, they’re hyping chocolate!

Mary-Sue Masson directed the U.K. spot, which represents Tony’s first foray into TV. House of Oddities handled creative development.