McDonald's Goes Kaiju for 'Great Cup Odyssey'

Celebrating the fast-feeder's connection to pop culture

Ginormous Grimace will stomp the city and crush us all!

Or not.

Either way, the sight of this McDonald’s mascot—in Godzilla-sized collectible cup form—meandering among downtown skyscrapers makes for memorable viewing.

And he’s brought along some familiar friends, repping classic toys from Happy Meals through the decades:

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Wieden+Kennedy New York devised the promo for a series of McDonald’s cups. The items celebrate McD’s media tie-ins of yore, including Barbie, Beanie Babies, Coca-Cola’s polar bear, Hello Kitty, Jurassic Park, Shrek and Hot Wheels.

What we’ve got here is pop-culture overload, with McDonald’s as alluring (for some) as the movie icons on display. Moreover, McD’s underscores its own icon status, part and parcel of the overarching entertainment experience.

Overarching. Heh.

“We’re bringing back some of our most-loved keepsakes with a twist, giving fans a memory that they can hold in their hands,” says McD’s global CMO Morgan Flatley, “These new collectible cups commemorate some of our most unforgettable designs and global collaborations over the years, allowing longtime fans to relive treasured moments and helping a new generation make their own lasting memories.”

Cups are available at McDonald’s locations and on the app.

Other notable nostalgia forays include “As Featured In” (trumpeting the Hollywood connection), plus nods to the chain’s past from the U.K. and Australia.

Of course, kaiju send-ups have long been a big-deal in adland. Other examples range from the sweet sounds of giant J Balvin to Miro’s mighty monster and the salad-lovin’ swagger of Vegamama.