Newsletter
Hollywood Goes to the Dogs. Thanks, Milk-Bone
If you're guessing it's cute—well, d'uh
“From the makers of I Shih Tzu Not…”
Doggos take starring roles in Milk-Bone’s faux Hollywood trailers from Publicis Group’s PS One (led by BBH USA).
We’ve seen loads of TV spoofs and small-screen stars in ads lately.
But this one has dogs! So you know you wanna watch.
Thankfully, the furry friends don’t talk or act like humans. Rather, the mild satire from director Sammi Cohen explores our enduring affection for their poochie.
“Howl You Know” sends up rom-coms, with help from singer/songwriter Katelyn Tarver:
Here’s a hair-raising take for Halloween:
You like sports? Well, fetch, dammit:
Finally, for folks who dig crime dramas:
“The only two places to find love that is truly unconditional, vibrant, and full of joy are in the bond between dogs and their human companions … and romantic comedies,” says Gail Hollander, CMO of Milk-Bone parent J.M. Smucker Co. “Bringing these two forms of love together in this campaign is an enmeshment of humor, elation and whimsy with Milk-Bone treats right at the heart of it all.”
Smucker brands have consistently produced amusing campaigns. Cat boosters cranked up the Meow Mix 12-hour jingle marathon, while Jif’s corporate merger of peanut butter and chocolate shook the markets (we mean supermarkets, natch).
