Coca-Cola Ads Span 50 Years of Pop Culture Moments
Series focuses on community, connection and comfort

Coca-Cola has launch a series of spots that focus on everyday moments in the life of a single family over 50 years. We see how the soft drinks play a comforting role through the decades.
“Westside’s Finest” emphasizes a sense of community and connection via a family-owned convenience store and “evolving historical, beverage and pop culture moments,” says Coke senior director of creative Alex Ames.
The creative features Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin, as well as series director Kenya Barris, acting alongside his actual family, including wife Rainbow and children Kass and Bronx.
“The different scenes reflect a mixture of historical and pop culture moments that beverage drinkers across generations can cherish and draw real connection with,” Ames says.
“Westside’s Finest” was created in collaboration with Barris, TCCC, WPP Open X, Majority, Prettybird, UTA and CMC Forecast.

“Developing the script and themes for each decade was a collaborative process with our team, the agency and Kenya,” adds Ames. “Just like the decades evolving, The Coca-Cola Company has innovated to meet the needs of evolving human needs and desires.”
The effort is part of a broader campaign including linear TV, streaming, paid digital and social, OOH, in-store and experiential, and will run through month’s end.