Apple, Amazon, Beats, Nike Score Emmy Noms for Best Commercial

Six spots from four advertisers—Apple, Amazon, Beats by Dre and Nike—were nominated Tuesday for the 2021 Emmy Award for Outstanding Commercial.

Beats by Dre’s “You Love Me,” which won the Grand Clio in Film at this year’s Clio Awards, might be considered the frontrunner, with its searing meditation on white consumption of Black culture. Created by the agency Translation, “You Love Me” was written by Lena Waithe and directed by Melina Matsoukas, with music by Solange Knowles.

Two other nominees, Nike’s “You Can’t Stop Us” and Apple’s “Jump” (for the AirPods Pro), are also stunning example of filmmaking craft. Nike’s Kobe Bryant tribute and Apple’s “It Already Does That” film for the Apple Watch were also nominated.

Rounding out the group is the crowd-pleasing Super Bowl spot “Alexa’s Body” for Amazon, which won this year’s Super Clio.

Check out all the nominees below.

Apple AirPods Pro ‘Jump’

Apple Watch Series 6 ‘It Already Does That’

Amazon ‘Alexa’s Body’

Beats by Dre ‘You Love Me’

Nike ‘Better: Mamba Forever’

Nike ‘You Can’t Stop Us’