Animal, the Muppet Drummer, Invades an Attic for Geico

Geico’s latest romp from The Martin Agency opens in a typical suburban home, with a middle-aged couple lounging on the sofa.

“We love our house, been here for years,” the husband says.

“Yeah, but there’s an animal in the attic,” his wife quickly adds.

That’s when all hell breaks loose, as Animal, the beloved drummer from the Muppets’ Electric Mayhem band, explodes with his beastly brand of ludicrously LOUD percussion.

“At least Geico makes bundling our home and car insurance easy,” the wife says, as the shaggy guest swings from the rafters, slides down bannisters and attempts to devour the camera filming the commercial.

“YEAH YEAH YEAH YEAH!!!!”

Those are Animal’s lyrics—which match my feelings about the commercial. It’s a smash all the way, cannily mixing pop-culture icons with Geico’s pitch. (Which is the insurer’s forte, after all.)

“DRUMS! DRUMS! AAAAAAHHHH!”

They should stage a duet with Tag Team, the ’90s rap duo who reimagined their biggest hit and scooped ice cream in Geico’s “What Are You Waiting For?” campaign. I’d buy a policy just to hear Animal wail on “Scoop! There It Is!”

“SCOOOOP! YEAH! YEAH! AAAAAAHHHH!”

Client:
Vice President, Marketing: Joe Pusateri
Assistant Vice President, Marketing: Amy Furman
Director, Marketing: Gary Aurand
Senior Manager, Marketing: Tom Perlozzo
Supervisor II, Marketing: Tim Ware
Program Lead I, Marketing: Brighid Griffin
Program Lead I, Marketing: Rese Chorpening
Brand Team Planner, Marketing: Allison Eckert

Agency:
Chief Creative Officer: Danny Robinson
Executive Creative Director: Ashley Marshall
SVP, Creative Director: Justin Harris
Creative Director: Kim Nguyen
Associate Creative Director: Kate Placentra
SVP, Head of Integrated Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Liza Miller
Associate Producer: Elise Canup
Associate Director of Business Affairs: Suzanne Wieringo
Business Affairs Coordinator: Lauren Garrett
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb
Account Executive: Justin West
Senior Project Manager: Heather Hartman

Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Producer: Grayson Bithell

Editorial Company: Mackcut
Editor: Pamela Petruski
Assistant Editor: Jonathan Baum
Executive Producer: Gina Pagano

VFX: The Mill LA
Executive Producer: Anastasia Von Rahl
Creative Director VFX Supervisor: John Leonti
Producers: Alex Bader and Derek Tekus

Sound Design and Mix: Heard City
Executive Producer: Jackie James
Mixer / Sound Designer: Mike Vitacco

Custom Music (Animal): BUTTER Music and Sound
Executive Producer: Reneé Massé
CCO: Andrew Sherman
ECD: Aaron Kotler
Composer/Musician: Ben Arons
Executive Producer: Ian Jeffreys
Senior Producer: Renee Masse
Production Coordinator: Alea Jimenez