Adorable (and Hungry) Teacup Pig Aces the Gig for DoorDash
That little oinker's a scene stealer
C’mon, porky! Cough up those keys!
A teacup cutie steals the show in a fresh spot from DoorDash.
The work explains how the delivery service’s dashers can earn extra cash as “unexpected things” arise. Like a curly-tailed pet scarfing down house keys.
“At some point in life, we can all relate to that panic that creeps in when an expense just pops up out of nowhere, and you’re not sure how you’re going to pull it off,” says Julio D’Alfonso, creative director at DoorDash’s in-house Superette Group. “Whether it’s a home repair, a family event, or if your beloved pet teacup pig happened to accidentally swallow your house keys, delivering with DoorDash is an easy way to offset that and get things back on track.”
Superette developed the work with Quality Meats, an agency known for its comic style. This outing employs smooth humor, with an especially cute bit at the end. (Pass the BBQ sauce!)
Furlined director Paco Cruz (aka PACO) crafts good-natured, quick-cut brand boosting with just enough adorbs.
A previous commercial titled “Other Commitments” hit some of the same notes. But this new one’s got a pig, so it’s way better.
The crew used two pigs for filming, recalls Quality Meats co-CCO Gordy Sang.
“We named one of them ‘Gordy,’ temporarily, to commemorate the 1994 talking pig movie and my name,” he tells Muse. “Also, we made catering eliminate bacon from the breakfast menu.”
CREDITS
Client: DoorDash
Group Creative Director: Julio D’Alfonso
Brand Marketing Lead: William de Ryk
Manager, Creative Growth Strategy: Lila Abramson
Business Lead: Josh Lyberger
Brand Supervisor: Arika Jeter
Agency: Quality Meats
Chief Creative Officers: Brian Siedband & Gordy Sang
Creative Directors: Jamie Stark & Maxx Delaney
Head of Production: Autumn Childress
Executive Producer: Cate McManus
Account Director: Chloe Sloofman
Business Affairs: Nikki Balekjian
Production Company: Furlined
Executive Producer: David Thorne
Line Producer: Jill Sartore
Director: PACO
DP: Max Goldman
Casting: Kirsten DeWolfe Casting & Alyson Horn Casting
Edit House: Work Editorial
Executive Producer: Remy Foxx
Post Producer: Rebecca Baker
Editor: Niles Howard
Assistant Editor – Jake Nokovic
Colorist: Ricky Gausis
Post Producer: Phoebe Torsilieri
VFX / Online / Conform / Finish: Trafik
Finishing Producer: Stephanie Allis
VFX Artist: Sean Anderson
Music: Squeak E Clean
Composer: TBC
Sound Design & Mix: Dusty Albertz