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Google Goes Big With Kimmel, Keke, Druski and More

Tis the season for celebs

Star power shines like a gaudy display of holiday lights across three separate campaigns from Google.

First, Jimmy Kimmel hosts “Can You Gift It,” a series of game-show spoofs developed with Anomaly for Google Shopping. You might recognize some of the contestants, as duos including Benny Blanco x Eric André and Ronny Chieng x Atsuko Okatsuka make the scene.

Glad Jimmy’s got a fall-back in case that late-night thing doesn’t work out.

Other shopping vids in a different vein feature Gabrielle Union and Dwyane Wade…

…and let’s not forget Cahrli XCX and Troye Sivan:

Next, for Big G’s annual Black-Owned Friday push, GloRilla, Druski and others boost indie businesses nationwide in work from Entropico:

Changing gears, “Now We’re Talking”—from Google Creative Lab, Ogilvy New York—hypes the Gemini AI assistant on Pixel 9 phones:

No big names there, actually. But never fear! Keke Palmer, A’ja Wilson and Trent Alexander-Arnold appear in companion Gemini promos:

All told, it’s a whirlwind of content to unwrap—but what better time of year to watch the stars come out? They should help Google bask in the pop-culture glow and build buzz as seasonal buying surges.

2024 Lifetime Achievement Award