Hannah Waddingham Revives Classic 'Love Boat' Tune for Princess Cruises

It's an open smile on a friendly shore

Ted Lasso’s Hannah Waddingham is the face—and voice—steering a global brand campaign for Princess Cruises. She covers the iconic theme song from the The Love Boat as she enjoys amenities throughout the ship. If only we could fall asleep so soundly during a massage. Fun trivia tidbit: a Princess ship was the fictional setting for the ’70s TV fave.

The :60, from Terri & Sandy and directed by Hungry Man’s Dave Laden, is running in the U.S., U.K., Canada and Australia.

Waddingham has some backstory with the brand, as she was named “Godmother” of the Sun Princess cruise ship.

“Nostalgia is a powerful thing, and we knew Princess being the original Love Boat was the epitome of nostalgia for our target,” says Chris Cannon, CD at Terri & Sandy. “We had the idea to reimagine the Love Boat song for 2024. But we needed a charismatic icon with style and elegance that could represent the brand but can also belt out a tune in order to really bring it to life. Turns out we had her sitting under our nose the entire time.”

The campaign targets people 40 and over who are new to cruises. The team was originally “supposed to shoot the spot aboard the Sun Princess when hurricane Milton was about to hit Florida,” Cannon tells Muse. The agency delayed filming for two weeks to ensure smooth sailing.

CREDITS
PRINCESS CRUISES  |  LOVE BOAT BY HANNAH
CLIENT: Princess Cruises
AGENCY: Terri & Sandy

CLIENT: Princess Cruises
Chief Marketing Officer: Jim Berra
Sr. Director Brand and Product Marketing: Maggie Carbonell
Director, Brand & Integrated Marketing: Katrinka Suydam
Creative Director: Dani Bartov
Producer: Christy Soeder

LEAD CREATIVE & STRATEGIC AGENCY: Terri & Sandy
Co-Founder & Co-CEO: Sandy Greenberg
Creative Director, Art Direction: JP Gomez
Creative Director, Copywriter: Chris Cannon
Copywriter: Jess Mannino 
Art Director: Yuliya Kosheeva 
Executive Producer: Chris Lenz
Music Producer : Melissa Chester
Head of Strategy: Tracy Chapman
Group Account Director: Colleen Dunphy
Account Director: Matthew Klesel
Senior Account Executive: Sofia Barsher
Senior Business Affairs Manager: Ori Krahe

PRODUCTION COMPANY: Hungry Man
Director: Dave Laden
Director of Photography:  Michael Berlucci
Executive Producer: Kim Dellera
Executive Producer:  
Producer: Stephan Mohammed

EDITORIAL/FINISHING: PS 260
Editor:  Maury Loeb
Assistant Editor:  Ugboaku Opara
Producer : Nicole Visram
Executive Producer : Laura Patterson
Finishing Producer : Yoko Lytle 

COLOR: Company 3 
Colorist: Jaime O’Bradovich
Producer : Nick Krasnic

MUSIC + AUDIO POST Storefront Music 
Creative Director /Partner : John Sneider 
Executive Producer: Kirstin Messier 
Co-Arranger : Joe Stilgoe 
Audio Mixer: Will Rosati