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Skittles Goofs on Itself, With Sweet Results
As self-referential as it gets
Would you trade your youth and age 80 years in 15 seconds for a bowlful of Skittles?
If they’re mostly lime, hell yeah!
DDB Chicago and Critical Mass spin such a tale in a :15 from ace director Andreas Nilsson:
Dude’s good to his granny. Aww.
The approach harkens back to silly, surreal Skittles classics of yore. And why not? The brand and its irreverent commercial style are ingrained in the cultural consciousness.
What that says about the culture is for sociologists to debate. (It probably means we’re awesome!)
Next, check out some supremely self-referential quickies that put a Skittles spin on inspo videos, retro games and cat memes:
The team hopes to “bring a new way to connect with Gen Z in the absurd fashion Skittles is famous for,” says DDB Chicago CCO Colin Selkow.
It’s all about updating the vive for a new generation, “giving them the most nonsensical way to commit to the brand,” he says.
