Watch John Legend Pen a Track for Montblanc Cologne

Doing what the man does best

Hey, John Legend, we want you to spontaneously write a song for Montblanc while the cameras roll. No pressure!

Of course, songwriting’s in the Oscar/Emmy/Grammy/Tony winner’s wheelhouse. So, he sits at a piano and composes a track designed to celebrate creativity and embody the spirit of Montblanc Legend for men.

The artist devises a jazzy instrumental, uplifting and sophisticated, rippling with moody expectation.

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A sure No. 1? Hardly. Made up on the spot? Hard to say. F&F briefed Legend a few weeks before the shoot, but we’re told he worked out the particulars of the piece on set.

Regardless, the melody suits the brand proposition. It’s the kind of song one might hear at a hot retro club, perfect for a late-summer night with the bergamot scent of Montblanc in the air.

“Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression,” says brand CMO Vincent Montalescot. “As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through powerful music that moves audiences across generations and geographies.”

Adds Legend: “Montblanc is an enduring Maison, synonymous with craftsmanship, innovation and creativity. And Legend reflects these values with its original and beautifully crafted fragrances.”

Fred & Farid N.Y. developed the campaign with director/photographer Guy Aroch.