Carell, Krasinski Star With an Office Robot for Lavazza

Workplace humor always computes

The Office broadcast its last episode more than a decade ago. But its satirical take on white-collar humor continues to inform marketing and culture.

Which brings us to the :90 below from Italian coffee brand Lavazza. Set to “Que Sera, Sera,” the scenario stars Luigi the workplace robot.

Luigi serves coffee. And he yearns to try a cup, to see what all the fuss is about.

Once he imbibes, well … stuff happens. Amusing stuff. Kinda trippy. Not super HAHA, but worth a watch and well realized.

Steve Carell and John Krasinski, who anchored the U.S. version of The Office, show up near the end.

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We’re sure that’s just coffee? Better stick to lithium-ion stimulation, robo-dude.

Funny thing is, if The Office ever makes a comeback, it would surely deal with AI and such. Which makes Lavazza’s approach feel in step with the times and true to the tone of the series. (Dwight would’ve bonded with the bot. He was such a tinpot dictator.)

Developed with VML Italy, the Lavazza initiative launches this week. Look for more installments soon.