2024 Lifetime Achievement Award

KFC, McDonald's and More Killer Work From Far and Near

Repping Thailand, Malta, South Africa, Egypt, Spain

Here are some great campaigns that recently broke across the globe, selected by Muse sibling Ads of the World.

KFC Thailand, ‘Uncle KFC Rice Bowl’

In their trademark deadpan style, Wolf BKK takes us on a strange journey into the brain of an indecisive girlfriend. Her confused beau desperately needs to find out what she really wants to eat. Spoiler: It’s KFC.

McDonald’s, ‘Homestyle 2024’

Nanna seems to be everywhere—and we do mean EVERYWHERE—in this fun campaign from MAKA and TBWA\ANG.

Blue Ribbon, ‘The MMMM Yum Taste That Makes Mom Great’

Retroviral asks, “How can she read our minds? How can she know what we need before we do?” The answer is simple: She’s Mom. Plus, she buys great bread.

Dreem, ‘Flip it … it fixes anything’

This catchy spot from Müller Mena spotlights the best part of dessert: “The Flip.”

Atlético de Madrid, ‘Nun’

A touching story, based on true events, uniting football fervor with devotion. This spot, created by Sra. Rushmore, follows a sister in her daily life at a convent. Her love for the red and white club is intertwined with her faith.

2024 Lifetime Achievement Award