2024 Lifetime Achievement Award

Global Goodies From Singapore Airlines, Du, Roojai

Repping Thailand, the UAE, Canada, Japan

Here are some great campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.

Roojai Insurance, ‘Minimize your frustration’

BBDO Asia brings us a wild campaign featuring two pleasant people calmly discussing the fender bender they just had. Meanwhile, their malevolent “mini-me’s” hurl insults from kangaroo-style pouches. And then it gets weird.

Du, ‘Home Fibre’

Grab your popcorn, get comfy and press play. Whether you’re into rocking out, fantasy worlds or defeating zombies, this entry from TBWA\RAAD has it all.

Singapore Airlines, ‘A Flight of Avant-Garde’

In this scenic excursion from TBWA\Singapore, chef de caves Emilien Boutillat and Singapore Airlines sommelier Meryl Ang explore the heritage of Piper Heidsieck champagne. Cheers!

Autorité des Marchés Financiers, ‘Finance Fetus’

Created by Cossette. Meet frisky fetus Norman. He’s not sold on that name. Still, from deep in the womb, he dispenses financial advice to his mother.

SKYN, ‘Connected by Softness’

After being interviewed by psychologists, scientists and a creepy fortune teller, a pair of young people are declared a match. Find out what happens when they meet in real life in this heartwarming campaign from UltraSuperNew.

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