Vampires, Yetis and God Declare Their Love for Coffee, Mate

Pour yourself a steaming cup of Joe and savor the absurdity of Coffee-Mate’s quest to find the ultimate java lover.

Is it a vampire? Or some intense, sweaty dude in Thailand? How about a Yeti? Or a woman trapped in a coffee commercial since 1961?

Good heavens, how about God?

My triple mocha’s kicking in. I’M TYPING SUPERFAST IN ALLCAPS WITH EXCLAMATIONS!

Just watch:

“With this new platform, we wanted to celebrate the consumers and culture that share our deep love for coffee,” says Leonardo Aizpuru, the Nestlé VP of brand marketing who leads Coffee-Mate. “Our new campaign showcases just how far coffee-obsession spans, calling into question who is truly the biggest coffee lover.”

Sometimes, brands try to go wacky. But they stop the spigot a tad too soon, and the work feels tepid at best.

Not so Wieden+Kennedy New York. “The Ultimate Coffee Lover” contains 60 seconds of boffo branded buffoonery.

We raise a mug to W+K and LoveSong director Walid Labri for his superbly silly style. Their cup runneth over.

Breaking this week, “Coffee Lover” will run across TV, OLV, social and OOH. Casanova McCann handled Spanish-language adaptations.

So, 63 years in an ad, and she hasn’t aged a day. Must be all that caffeine…