Anita Ward and Meghan Trainor Help Walmart and Target Stay on List of Most Shazam'd Ads
'Ring My Bell' and 'All the Ways' power retail spots
Walmart and Target, which are regulars on our weekly list of the most Shazam’d TV commercials, have two new spots debuting on this week’s list—thanks to tracks by Anita Ward and Meghan Trainor, respectively.
Ward’s classic 1979 disco tune “Ring My Bell” drives the Walmart spot, promoting free two-day shipping (which can lead to plenty of bell ringing by the package delivery services). Target uses a contemporary track, “All the Ways” by Trainor, in a spot that’s also about home delivery—”Target Run and Done.”
See the two spots here:
The Walmart spot is No. 6 on this week’s most Shazam’d ads list, while the Target spot is No. 9. Walmart has been on the list in recent weeks with the spot “Good Man,” featuring the Ne-Yo track of the same name. Target has been a mainstay on the list for most of 2018 for its use of “The Middle,” the collaoration between Zedd and Maren Morris and Grey, which has been used in a number of Target spots since winter.
Meanwhile, Apple’s spot featuring the Daniel Johnson track “Story of an Artist” is No. 1 for the third straight week.
See all of this week’s most Shazam’d ads below.
The 10 Most Shazam’d Ads of the Week: July 8-15
❶ Apple
Track: ‘”Story of an Artist”
Artist: Daniel Johnston
Agency: TBWAMedia Arts Lab
❷ Target
Track: ‘”1, 2, 3″
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Mother
❸ L’Oréal
Track: ‘”Never Be The Same”
Artist: Camila Cabello
Agency: McCann
❹ Target
Track: ‘”The Middle”
Artist: Zedd, Maren Morris & Grey
Agency: Mother
❺ Coppertone
Track: ‘”Feel It Still”
Artist: Portugal. The Man
Agency: J. Walter Thompson
❻ Walmart
Track: ‘”Ring My Bell”
Artist: Anita Ward
Agency: Haworth Marketing + Media
❼ Nissan
Track: It’s Strange
Artist: Louis The Child Feat. K.Flay
Agency: TBWAChiatDay
❽ Pepsi
Track: ‘”Light It Up (Remix)”
Artist: Major Lazer Feat. Nyla & Fuse ODG
Agency: In-house
❾ Target
Track: ‘”All the Way”
Artist: Meghan Trainor
Agency: N/A
➓ Jeep
Track: Connection
Artist: OneRepublic
Agency: DDB Chicago, SapienNitro