The Ads of Super Bowl LIII

Welcome to Muse’s coverage of the ads of Super Bowl LIII.

We’re going to keep this simple.

1) Below, see all the Super Bowl LIII ads as they are released, as well as the teasers. These will be posted with the most recent at the top and will be updated daily. 

2) Check out our big feature on past classic Super Bowl ads. We had more than 100 advertising veterans write about their favorite spots—in 53 words or less, in honor of Super Bowl 53. 

3) On Monday, Feb. 4, we’ll have our Super Clio jury of top creative executives pick the best spot of the game. So, stay tuned for that. 

In the meantime, see all this year’s ads and teasers here: 

 
FULL SPOTS

• Wix.com, “Big Game Ad with Karlie Kloss”

Agency: In-house

• Audi, “Cashew”

Agency: Venables Bell & Partners

• WeatherTech, “Scout”

Agency: Pinnacle Advertising

• Sprint, “Best of Both Worlds”

Agency: Droga5

• Devour, “Food Porn”

Agency: David Miami

• Mercedes-Benz 2019 A-Class, “Say the Word”

Agency: Merkley+Partners

• bubly, “Michael Bublé vs bubly”

Agency: Goodby Silverstein & Partners

• Bumble, “In Her Court”

Agencies: FlyteVu and VMLY&R

• Microsoft, “We All Win” (extended version)

Agency: McCann

Microsoft will air a 60-second version of the longer 1:45 video below. You may remember one of the kids, Owen Simmons, from the brand’s Christmas spot.

• Hyundai, “The Elevator”

Agency: Innocean USA

• Skechers, “Easy”

Agency: Siltanen & Partners

• Avocados From Mexico, “Top Dog”

Agency: Energy BBDO

This is the :30 running on the game. There is also a :60.

• M&M’s, “Bad Passengers”

Agency: BBDO New York

• Amazon, “Not Everything Makes the Cut”

Agencies: Lucky Generals and in-house creative agency D1

• Olay, “Killer Skin”

Agency: Saatchi & Saatchi New York

• Toyota, “Toni”

Agency: Burrell Communications

Toyota’s spot stars Antoinette “Toni” Harris, who wants to be the first woman to play in the NFL.

• Planters, “Mr. Peanut Is Always There in Crunch Time”

Agency: VaynerMedia

This is the :30 that will run on the game. There is also an even more nut-rageous :45 running online.

• Doritos | Chance the Rapper x Backstreet Boys

Agency: Goodby Silverstein & Partners

This is the :30 that will run on the game. A :60 will run online.

• Expensify, “2 Chainz X Adam Scott: Expensify This”

Agency: JohnXHannes

This is the :30 that will run on the game. A :60 will run online. Viewers who take and submit a photo of 2 Chainz’s digital receipt to Expensify will be entered in a contest to win the value of the ice car—more than $200,000. 

• Stella Artois, “Change Up the Usual”

Agency: Mother New York

Jeff Bridges and Sarah Jessica Parker reprise their most famous characters—The Dude from The Big Lebowski and Carrie Bradshaw from Sex and the City—in Stella’s cute Super Bowl ad. Both characters are known for their signature drinks, but decide to mix things up a bit.

• Pepsi, “More Than OK”

Agency: Goodby, Silverstein & Partners

• Pringles, “Sad Device”

Agency: Grey

• Michelob Ultra Pure Gold, “So Pure”

Agency: FCB Chicago

Michelob Ultra will air this 45-second spot for its Pure Gold line. It stars Zoe Kravitz and will probably tweak your ASMR, if your Super Bowl party is quiet enough.

• Michelob Ultra, “Robot”

Agency: FCB Chicago

• Yellow Tail, “Tastes Like Happy” 

Agency: The BAM Connection

This 0:30 will run regionally, but will reach about 90 percent of Super Bowl viewers—so it’s just shy of a national spot. It features two entirely fan-produced video segments, which were selected from fan submissions. 

• Coca-Cola, “A Coke Is a Coke”

Agency: Wieden + Kennedy Portland

This is technically not a Super Bowl commercial, as it will run right before kickoff, not during the game itself. But it is Coke’s only spot around the game this year. It was inspired by the following quote from Andy Warhol:

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the president drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the president knows it, the bum knows it, and you know it.

• BON & VIV Spiked Seltzer, “The Pitch”

Agency: Bullish

• Amazon Prime Video, “Hanna Season 1”

• Budweiser, “Wind Never Felt Better”

Extended version of a 0:45 running on the game
Agency: David Miami

• Colgate, “Close Talker”

Agency: Red Fuse

• Devour, “Food Porn”

Extended “uncensored” version of a 0:30 running on the game
Agency: David Miami

 
TEASERS

• SimpliSafe, “Fear Is Everywhere”

Agency: Preacher

• TurboTax, “RoboChild” (teaser)

Agency: Wieden + Kennedy Portland

• Skittles, “Advertising Ruins Everything”

Agency: DDB

Skittles is mounting a one-show-only Broadway musical on Super Bowl Sunday, rather than an in-game spot. But it’s rolling out video teasers anyway.

• Amazon, “Ask Alexa, what is the Amazon Beta Testing Program”

• Expensify, “2 Chainz X Adam Scott – Expensify This”

Agency: JohnXHannes New York

Expensify dropped a music video from 2 Chainz featuring Adam Scott—it’s the world’s first music video you can expense. 2 Chainz and Adam will also both be featured in the brand’s upcoming Super Bowl ad, which will also have a prize fans can “expense.”

• Stella Artois

Jeff Bridges is apparently resurrecting The Dude from The Big Lebowski for a Super Bowl commercial. No other details except Jeff’s tweet are available yet.

Can’t be living in the past, man. Stay tuned. pic.twitter.com/zL2CLYhGAM

— Jeff Bridges (@TheJeffBridges) January 24, 2019

• Pepsi, “Steve Carell’s Decision”

Agency: Goodby Silverstein & Partners

• Pepsi, “Cardi B’s Diamond Can”

Agency: Goodby Silverstein & Partners

• Burger King, “Preppin'”

Agencies: David Miami, MullenLowe

• Avocados From Mexico, “Chorus”

Agency: EnergyBBDO

• Bubly, “Marker”

Agency: Goodby Silverstein & Partners

• Bumble, “In Her Court”

Agency: FlyteVu and VMLY&R

• Doritos, “Now It’s Hot”

Agency: Goodby Silverstein & Partners

• Kia, “The Great Unknowns: What If?”

Agency: David&Goliath

• Olay, “Killer Skin”

Agency: Saatchi & Saatchi 

• Pepsi, “Lil Jon’s Long Pour”

Agency: Goodby Silverstein & Partners

• Planters, “Catch of the Day”

Agency: VaynerMedia

• Pringles, “Weather”

Agency: Grey

• WeatherTech, “Scout: Working for the Weekend”

Agency: Pinnacle Advertising