Elena Chiaradia

Location

Hamburg, Germany

Portfolio

https://www.elenachiaradia.com/

One-sentence bio

Creative copywriter who speaks three languages and has lived in six different countries but still needs to call her mom to make a simple lasagna.

Creative philosophy or approach

Every new problem for me needs a new approach, it’s like learning how to think all over again. And it’s exciting, because you don’t know which parts of your brain you’ll uncover each time. Maybe that’s also the reason why I always feel like I’m in the limbo between pure nothingness and the greatest idea I ever had. Also the environment makes a huge difference: the worst place to have an idea is in front of your laptop.

Recent work I’m proud of

“Got(Fe)mail?”, a social media campaign that challenges teen girls to stand against the taboos today’s society still has about female pleasure. Masturbation is very important for a healthy relationship with our bodies, yet teenagers nowadays are very self-conscious when it comes to purchasing vibrators online: what if their parents find the package before them? What if they notice the charge on the credit card? As a response, we used TikTok to challenge the teens to order vibrators and get them unboxed by their mums, with the aim of starting a conversation that would finally normalize the topic.

Link to campaign: https://www.elenachiaradia.com/teenvogue/

Recent work I admired

The Moldy Whopper, it’s so disruptive and disturbing at the same time: the kind of project I’m aiming to work on. It’s so in-your-face that it works.