2024 Lifetime Achievement Award

Sam An

Sam An headshot

Location

Los Angeles

Portfolio

https://www.soonbinan.com/

One-sentence bio

I am I.

Creative philosophy or approach

I prioritize human nature. Human-centered storytelling.

Recent work I’m proud of

My favorite is a campaign I made for SF Jazz. I’m proud of it because, it really showcases my thought process well. As I stated above, I prioritize interactions between people.

Link to campaign: https://www.soonbinan.com/sfjazz

Sam An recent work

Recent work I admired

“Quarantine Whopper!” I love how simple it was, and yet manages to engage with the existing and possible future Whopper fans!

Clio Sports Awards Show