2024 Lifetime Achievement Award

Nate Sauber

Location

Richmond, Va.

Portfolio

https://www.natesauber.com/

One-sentence bio

A left-handed copywriter who’s mastered the art of avoiding smudges.

Creative philosophy or approach

Leave the ego at the door. In fact, go into the desert, bury it, and tell no one where it is.

Recent work I’m proud of

*Spec* I was assigned high-end tequila. During the first round of turn-ins, I failed hard because I tried to be someone I wasn’t. Lesson learned. The second round, I used my voice. Third round, I got the rare and nodding approval from my professor.

Recent work I admired

Ryan Reynolds’ Aviation Gin commercials crack me up. Half of it is obviously the talent, but the writing is sharp and my kind of witty.

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