Karan Raikar

Location • Title

Richmond, Virginia • Copywriter

Portfolio

www.karanraikar.work

One-sentence bio

Former spelling bee champ who never made it to the big leagues, but now aims to eke out a living writing copy.

Creative philosophy or approach

I scribble every idea in a pocket notebook and go to lunch. When I’m back, I type it all up. Sleeping on an idea usually helps make it better.

Recent work I’m proud of

At the risk of sounding self-congratulatory, I really like the writing for my spec campaign for Montblanc that highlighted the pitfalls of having a Montblanc.

Link to campaign: https://www.karanraikar.work/montblanc

Recent work I admired

Ikea and Leo Burnett’s Cook This Page was fantastic work that I wish I thought of. It got people in their kitchens to try new recipes, which is definitely something a lot of people find daunting; while also furthering Ikea’s reputation for quality home goods.