Hatem El Akad

Location • Title

Miami • Creative/Copywriter

Portfolio

https://hatemelakad.com/

One-sentence bio

Metal drummer turned creative copywriter.

Creative philosophy or approach

Never settle, never stop dreaming, have fun, believe in yourself and trust your gut. Then get back to the brief, and have more fun with it. That’s my creative approach. To life, to briefs, and to work.

Recent work I’m proud of

Six months of crafting and researching later, my team and I created “Time to Act.” The one piece that we would want to happen in real life.

Link to campaign: https://hatemelakad.com/work-1#/time-to-act/

Recent work I admired

TBWADublin’s quarantine abuse work. Absolutely amazing, simple and relevant.